A well laid out content strategy is the first step in building on-page credibility with your prospects. I recommend creating a keyword and content strategy for your eCommerce site which will enable you to educate prospects as well as ensuring good keyword density and long tail search considerations.

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Last week Website Monitoring shared some interesting research showing the overall demographics for Google+ users, and whilst the findings are fascinating I wanted to find out how these averages differed by country. Having identified the US, India, Brazil, UK and Canada as being the top five countries based on the estimated number of users, I’ve looked at the relationship status, interests, sex and age of Google Plus users based on the locations stated in their profiles.

This has produced some interesting statistics, such as:

• There are almost as many Indian men as there are Female Americans
• 76.02% of sampled Indian Google+ users are single, and are more interested in forming relationships and dating combined than networking
• Brazilian Google+ users have far more ‘it’s complicated’ relationships than the other four countries sampled
• The trend of 18 – 24 year old users being the most popular age group within Google Plus’ userbase appears to be true across the top five countries sampled, however there is a larger percentage of 18 – 24 year old users in Brazil (69.90%)
• Plus a whole number of other interesting nuggets!

Just take a look at this:

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A 1 second delay can result in a 7% drop in conversion.

What many website owners don’t know is that Google will also penalise your rankings if you have a slow loading site. So make sure you measure your load speeds and use smaller images where possible.